What is Bulk Text Messaging?

Bulk text messaging is a marketing strategy that involves creating and sending out a text message to a large list of people. Bulk text messages are usually sent through a bulk SMS sender. Companies usually use this strategy to reach out to customers to announce updates, changes, promotions, and more. The intended recipients must have given consent to receiving communications via text message before the company can send out such bulk text messages.

Contact center agents can leverage bulk text messages to increase the chances of customer response. When crafting a bulk SMS message, it’s important to be clear and professional. Messages should also be concise, while offering a strong call to action.

Agents can also send bulk text messages through their CRM, further maximizing their efficiency. If the bulk text sender is integrated into agents’ customer service tools, it’s easier for them to successfully engage with customers. Instead of calling customers one-by-one to deliver the same message, agents can use text messaging and save a significant amount of time. Customers who get a text message from a company also tend to reply relatively quickly, so agents can work through their tasks without having to wait too long for responses.

Agents who are cold-calling can also benefit from bulk text messaging. Many times, customers do not answer phone calls from numbers they don’t recognize. Sending a text instead makes customers aware of who is reaching out to them, and gives them an option to call or interact via text.