5 interesting tasks consumers can complete with a live chat bot.
A live chat bot is a piece of software that mimics human conversations by leveraging artificial intelligence (AI), machine learning, and natural language processing (NLP). Businesses have been implementing them for the last several years, with varying levels of success, on their websites and apps as well as platforms like Facebook Messenger and Twitter.
Chat bots are useful for automating simple, defined tasks, such as answering FAQs, scheduling appointments and taking food orders. But they have limitations. For example, if you ask a question that doesn't contain a key word the live chat bot has been programmed to recognize, you'll likely be asked to rephrase the question or you may be handed off to a live agent for assistance.
As with most consumer facing technology, a live chat bot will only be widely used if it provides value to the user. This could mean it entertains them, provides them with information, assists them with completing a task, or whatever other function they value. Just because an organization implements a fancy new live chat bot doesn't mean customers will use it - it must be of value to them.
Some businesses have been creative with their live chat bots, keeping the end user in mind.
