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Even in the throes of summer vacations the web is ripe with great content to fill this week’s CMO Perspectives, including a great piece from Brian Solis with his 5 takeaways to make customer experience a competitive advantage. Enjoy!

For the first time, NICE CXone is sponsoring CRM Evolution 2015! We will have a full booth at the event where we will be giving away a new Apple Watch, as well as doing demos of the NICE CXone platform and the NICE CXone Agent for Salesforce. Dates: August 17-19, 2015 Location: New York Marriott Marquis, New York City Booth #: 408 In addition, make sure to...

Imagine eating an Oreo cookie without the filling or trying to steer a canoe without a paddle. While these images are quite different, they are both unsettling, because an essential component is missing in each one. (Given the choice, however, I’d prefer to lose out on the filling, as it’s less dangerous than being in a canoe without a way to steer!)

​We know it may seem that we are suffering from Micah Solomon obsession with not just one, but two great pieces from him and Forbes.com. But we are sure you will agree that they are both too good to pass up for this week’s CX Buzz. We help clarify an age-old argument, with the help of Paul Greenberg [ZDNet.com], on the true definitions of CRM, CE and CX. Enjoy!

With ICUC 2015 less than 2 months away, we still have some excellent sponsorship opportunities available. Learn more about these below and contact us if you would like to become a premium sponsor of ICUC 2015! Platinum Sponsorships Tuesday Welcome Reception: Be an exclusive sponsor of the ICUC Welcome Reception, which kicks off the first evening with networking, hors...

For retail banks, today’s markets are fraught with challenges - new digital competitors and digitally empowered customers prominent among them. Yet, most still pursue business as usual, striving to be all things to all customers.

Recording rules for contact centers are confusing, as some of the regulations actually contradict each other at times