In recent years businesses have been rapidly changing the ways they interact with customers and employees by delivering an Experience Transformation. These changes are in response to radical shifts in experience expectations, enabled by technology platforms (e.g. mobile, social and digital) that offer self-empowerment, flexibility and immediacy. NICE is at the forefront of empowering organizations to transform the experiences they deliver. In this blog post, I will cover Hyper-Personalization, one of the essential pillars needed to successfully accomplish this and explain the role NICE’s solutions play in making it a reality.