Overview
Every business owner with a call center knows the experience you want your customers to avoid: stuck in an endless maze of automated options, none of them right, frustration rising as the minutes tick on. Whether digitally or through automated voice commands, self-service has the capacity to increase efficiency. But an outdated system that isn’t anticipating consumer demands can lower customer satisfaction. And as consumer preferences have shifted, a seamless selfservice experience has become an imperative for many organizations.
