When it comes to planning technology investment, the contact center is thought of as a cost center and unfortunately often overlooked or sold short. When it comes to technology initiatives, it might go unnoticed and underfunded. This creates two issues: a contact center that stays in the past can cost your business a lot of money, and you might be missing out on turning the contact center from a cost center to a profit center. For larger companies, this could have consequences in the millions of dollars. As technology continues to improve and competitors put in new systems that make customer service a breeze, it can leave other companies behind in the dust. Also, in a time when superior customer service is an important if not the main competitive differentiator, the contact center is probably not the best place to lag behind the industry.