It's 2015 and the stakes are high. Gartner believes that by 2016, companies will compete primarily on the customer experiences they deliver and success, this week’s authors claim, is in the details. Tools like customer journey mapping, VoC programs and personalization through customer data analysis can make all the difference in your customer experience efforts, but you have to do them right. Leading customer-experience efforts is an opportunity for CMOs to gain more influence within their companies, according to Gartner, but they need be proactive and "Now is the time." Let us know your thoughts by commenting below, or reach out to us on Twitter: @NICE_CX.