Customer experience and innovation go hand in hand. Otherwise, the greater this divide, the greater the dissatisfaction. Understanding this basic idea is the key to developing good CX programs and innovating at the same time. Also, CX is a culture—not really a process. Human behaviors, expectations and empathy play a big role in their execution, and conventional wisdom in tackling customer issues may fail majority of the time. Let us know your thoughts by commenting below, or reaching out to us on Twitter @NICE_CX.